About Marina Rinaldi
Spring-Summer 2017 Collection
Iconic beauty Ashley Graham stars in the new advertising campaign by Marina Rinaldi
Authentic, indisputable, unequivocal beauty, the kind that transcends stereotypes and speaks to the heart.
Exciting, captivating and expressive, regardless of size or preconceptions.
This idea of beauty is portrayed for Marina Rinaldi's SS17 advertising campaign by the queen of curvy models, media phenomenon and extraordinary web influencer Ashley Graham.
Seen through the lens of photographer Emma Tempest, Ashley is the very embodiment of natural femininity.
She represents the strength, desires and vitality of every woman; confident and sure of herself, her beauty surpassing all conventions, she is an ally and role model for all.
Ashley touches the lives of women in two different ways: sometimes directly, speaking loud and clear, in her cherished role of "body activist", and at other times through her images, such as these shots for Marina Rinaldi.
She is also at the centre of a huge online community of women whom she motivates and encourages, helping them to fully understand themselves and their worth.
So this was the perfect opportunity to bridge the gap between digital and traditional media, in a contemporary campaign that draws inspiration from online communications.
Social media, in all its graphic immediacy, punctuates the layout of this campaign, which is punchy and to-the-point with a few candid words – tags to put an idea across, offer food for thought, get you thinking or simply arouse curiosity.
Its message can be summed up in a single, inimitable hashtag, a beacon and a challenge in this era of incertitude and transition: #womenarethefuture.
Marina Rinaldi is reaching out to these women now more than ever, inviting them to have fun with fashion and to express their own personal style.
Here's to the women with an eye for unexpected style pairings, mixing pieces, colours, textures and silhouettes with flair; the women who love to stay a step ahead of the trends without ever scrimping on quality, and who, in doing so, learn to love and believe in themselves, ready for whatever the future holds.