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About Maxmara

Spring-Summer 2017 Collection

Tropical moderne

Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America’s compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi’s friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara’s chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn’t all scared of letting chaos in. Her qua- si-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse ora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and poli- tics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao’ chairs she installed in her home, ‘Casa de Vidro’, look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara bor- rows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combi- naisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara’s own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.

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  • MaxMara İstinye Park

    İstinye Park Alışveriş Merkezi No: 494 Tarabya

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 212 345 57 30

    Fax: +90 212 345 57 29

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  • MaxMara Kanyon

    Kanyon Alışveriş Merkezi No: 124 Levent

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    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 212 353 08 69

    Fax: +90 212 353 08 64

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  • MaxMara Teşvikiye

    Teşvikiye Cad. No:7 Teşvikiye

    Working Hours:
    Ptesi-Pazar / Mon – Sun:10:00 – 19:30

    Tel: +90 212 259 65 50

    Fax: +90 212 261 25 06

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  • MaxMara Adana

    Kurtuluş Mah. 21. Sokak No:17 Adana

    Working Hours:
    Ptesi - Cuma / Mon-Fri: 09:30 – 19:00 Ctesi / Sat : 10:00 – 19:00

    Tel: +90 322 457 39 80

    Fax: +90 322 457 37 36

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  • MaxMara Ankara

    Panora Alışveriş Merkezi No: 182/64 Oran Ankara

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 312 466 15 20

    Tel 2: +90 312 490 53 78

    Fax: +90 312 466 15 23

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  • MaxMara İzmir

    1381 Sok. No:12/A Alsancak/İzmir

    Working Hours:
    Ptesi-Pazar / Mon – Sun:10:00 - 19:00

    Tel: +90 232 464 65 26

    Fax: +90 232 464 12 49

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