Autumn-Winter 2017 Collection
CHATMISE, WEEKEND MAX MARA’S CAT-FANCY COLLECTION FOR FALL/WINTER 2017
Peeking over hems and popping over collars, Weekend Max Mara’s Chatmise collection is an ode to its favorite feline friends. Mysterious and agile, this re ned and elegant animal is the quintessential tribute to the luxury of time. That’s why this subtle animal has been the subject of women’s admiration for generations, and why Weekend Max Mara chose him to star in its newest capsule collection debuting at Milan Fashion Week.
The Chatmise collection is made up of seven similar but separate pieces in white, blue chambray and bordeaux colours, each with a di erent approach to the mischievous campaign star. Realized with cotton poplin in a range of ts and sensibilities, embroidery and appliqué touches provide just the right romantic detailing to complete this winsome line.
The rst piece is a classic cut men’s shirt, adorned with tiny lolling cats curling around the collar, a subdued piece with just a hint of embroidery. The second is a top — with a bicolor empire waist, silhouettes of kissing kitties and a delicate ru e around the collar. Richer is a loose t blouse buttoned in the front, featuring just a hint of oral embroidering on the placket. A pair of friendly twin felines roll around with roses on the white bib of a blue top, like a fabulous feline garland. An a-line carré blouse has a ring of roses embroidered around the shoulders and a ru ed crew neck, for a sweetly feminine e ect. Our little friend nds himself dotted across a summery, sleeveless polo, positioned mid-fall, as if he’s tumbling loosely from the collar. Finally, the stand out item of the collection is a trompe l’oeil shirtdress with kimono sleeves and an appliqué couple of cats.
This playful, lazy, noble icon catches the feeling of the perfect Weekend Max Mara: relaxing stylish, easy and languid. To celebrate the collection, Weekend Max Mara will be hosting a presentation in its Milan showroom inspired
by grand midcentury masked balls. Elegant women in mischievous feline masks will be found lazing on couches, matching their Chatmise shirts with long ta eta skirts. The collection will be available at Weekend Max Mara’s stores, Max Mara stores, and resellers worldwide starting from end May 2017.