Navigation
Maxmara

About Furla

Autumn-Winter 2017 Collection

FURLA AW 17/18 – Bubble of Time

Milan, February 23rd 2017 - In occasion of the new Autumn-Winter 17/18 collection presentation, in the beautiful scenery of Palazzo Cusani, Furla celebrates its 90 years of history with the launch of a capsule collection, evolution of the famous project related to the it bag Furla Metropolis.

A handbag traveling across the nine decades of history of Furla like a time machine, from the early twentieth century to the dawn of the new millennium. Ninety years of history reflected in a bag. A capsule collection, MyPlay, in stores from May, will celebrate this heritage: the same handbag in five different colors, with nine different flaps that can be easily, playfully replaced.

The number nine – nine bags, one for each decade of Furla’s history – lies at the heart of Furla’s AW 17/18 collection: nine bags with five variants each, fortyfive models in total to tell a simple, very Italian story: the evolution of the twentieth century and the arrival of the new millennium as seen through the lens of the history of women, their tastes, and their lives.

The 1920s: still so astonishingly modern, art deco and Charleston’s musical revolution and, in literature, “The Great Gatsby”: a velvet pochette bag with metallic mesh and rhinestones.

The 1930s: the Jazz Age, Marlene Dietrich’s glamour: precious materials – fur and chamois – give life to the nocturnal beauty of that decade with five exclusive handbags.

The 1940s: the inspiration comes from military uniforms, and women and men in the mood for love in the postwar years. Swing music and dance, sailors and Hollywood musicals – the decade of absolute joy and of new beginnings. Printed tassels and polka dots – even denim – on shoulder bags evoke that freewheelin’ spirit.

The 1950s: the decade of rock’n’roll, the music that still makes us dance nowadays. The movie “Grease”, the bright and colorful jukeboxes: quilted topbox bags reminiscent of the car seats from that era, the letter "F" – Furla’s monogram – reminiscent of varsity jackets.

The 1960s: the freedom of the Beatles, the slightly aloof coolness of the Mods, Mondrian’s geometric lines for the shoulder bags: tasseled with silkscreen printing, and “cavallino” petals.

The 1970s: bright with strobe lights and disco-ball and glitter at Studio 54: suede and eco-fur and sequins and metallic quilt decorate the bucket bags.

The 1980s: the punk years. Safety pins and Anarchy studded jackets inspired mini-bags, black and decorated with studs and pins, and a large heart with the inscription "Furla 80". One of the five bags is imprinted with a black/white/gray desaturated British flag.

The 1990s: the surge of hip-hop and bling-bling are translated into an aesthetic of leather and neoprene for the handbags, with a large number "90", just like a football player’s jersey.

The 2000s: the years of techno music and hi-tech gadgets. Japanese manga and scifi aesthetics take the form of metal and glitter, desaturated colors and elegant floral-robotic motifs for the backpack bags.

Advertisements Images

Catalog

Stores

  • Furla Akasya

    Akasya 25 Mağaza No: 388 Acıbadem/İstanbul

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 216 290 37 20

    Show on Map

  • Furla İstinye Park

    İstinye Park Alışveriş Merkezi No: 493 Tarabya

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 212 345 57 27

    Show on Map

  • Furla Ankara

    Next Level Alışveriş Merkezi Dumlupınar Blv. No:3 Çankaya, Mağaza No: 3/C1-61

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 312 284 35 08

  • Furla Mavi Bahçe

    Mavi Bahçe AVM No: A/114 Caher Dudayev Bulvarı 6541. Sokak, Karşıyaka/İzmir

    Working Hours:
    Ptesi-Pazar / Mon – Sun:10:00 - 22:00

    Tel: +90 232 502 15 52

    Show on Map

  • Furla Point Bornova

    Point Bornova Alışveriş Merkezi 4174 Sokak No:4 Bağburnu Mevkii, Bornova/İZMİR

    Working Hours:
    Ptesi-Pazar / Mon – Sun: 10:00 – 22:00

    Tel: +90 232 502 23 05

    Show on Map