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Sportmax

Having built a strong heritage of daring innovation and beautiful Italian craftsmanship, Sportmax designs for self-confident, style-conscious women in search of unconventional femininity and timeless style.

Launched in 1969 in the heart of Northern Italy, Sportmax was the first to offer clothing for a fully coordinated wardrobe during a transition period from haute couture to ready-to-wear fashion. Sportmax foresees the trends of the day through constant research into cut, color, textiles and technology. Sportmax creations are the culmination of continuous innovation in design combined with a sophisticated, unmistakable style.

It’s an Ode to Womanhood: a nod to the empowered, authentic, free women, who have expressed themselves with the same inhibition with which they ventured outside social norms and transcended preconceived archetypes. At the core of the collection is the uncertain yet hopeful air that defined the 1920s and that has returned in the present day. Two coinciding eras that share a common Vital Vibe, marked by both dark moments and the yearning for the day parties will once again re-ignite the night. The Sportmax Fall Winter 2021 Runway Show rethinks the stereotypes: it's a femininity that goes beyond time and space.