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Having built a strong heritage of daring innovation and beautiful Italian craftsmanship, Sportmax designs for self-confident, style-conscious women in search of unconventional femininity and timeless style.

Launched in 1969 in the heart of Northern Italy, Sportmax was the first to offer clothing for a fully coordinated wardrobe during a transition period from haute couture to ready-to-wear fashion. Sportmax foresees the trends of the day through constant research into cut, color, textiles and technology. Sportmax creations are the culmination of continuous innovation in design combined with a sophisticated, unmistakable style.